Ahead of the tree planting holiday of Tu B'Shvat, the sales of dried fruits in Israel has skyrocketed to nearly 200 million shekels ($47 million) according to the Federation of Israeli Chambers of Commerce.
During the Jewish holiday, marks the planting of new trees and will take place on Feb. 3, there is a 300 percent rise in dried fruit consumption compared to any average month, and nearly 34 percent of the annual sale of dried fruits takes place during the holiday.
The price of a dried-fruit basket during Tu B'Shvat varies between NIS 50-60 ($10 to $14). The dried fruit market brings in annually some NIS 600 million ($ 141 million) per year.
Seventy-five percent of Israeli households are expected to purchase dried fruits for the holiday. The most popular of them being dates, apricots, prunes, raisins and figs.