Israelis big spenders for Valentine’s Day

Wednesday, February 14, 2007 |  by Staff Writer
It’s Valentine's Day and Israeli cosmetic manufacturers have reported some 60 million shekels ($14.7 million) in cosmetic sales just for this day.

Valentine’s Day sales are highest during the week prior to the lover’s holiday, registering a 5 percent increase from last year and a 15 percent increase from any other week of the year.

Lior Levi, chairman of the Manufacturers Association of Israel's cosmetic branch, said that this year some 400,000 gift packages were sold, containing mostly face, body and hair creams, perfumes, and spa and Dead Sea products. Flowers are a big seller as well.

Within the packages, customers also received various types of candies. Each package ranged from 50 to 300 shekels ($11 to $70).

According to Levi a majority of these shoppers for Valentine's Day were men. About 65 percent of them buy cosmetics for their partners, while only 35 percent of women buy gifts for their lovers.

In 2006, the cosmetics generated some 2.5 billion shekels (about $590 million).

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