The pretzel company, Beigel & Beigel signed an agreement to export 3 million shekels ($711,913) worth of pretzels to Australia. Beigel & Beigel hopes to establish a market down under with its uniquely packaged pretzels, salty snacks and crackers.
Beigel & Beigel signed a three-year contract with Australia’s Big W chain, which has more than 200 branches throughout the country. Big W is a subsidiary of Woolworths Limited, Australia’s leading food, liquor and grocery retailer.
Beigel & Beigel, Israel’s leading pretzel manufacturer is Australia’s second largest pretzel supplier, holding 20 percent of the market and growing steadily in the last two years. Beigel & Beigel’s products will be marketed by Australia’s Trialia Foods.
“We have been exporting to various countries over the last few years, including Australia,” said Ilan Ron, CEO of Beigel & Beigel.
“Cooperation with professional distributors in Australia helped immensely in crystallizing the agreement with the Big W chain. The pretzels, salty snacks and crackers will be launched around Easter and sales are expected to peak around Christmas 2007.”
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