Wine sales soar ahead of Passover

Tuesday, March 20, 2007 |  by Staff Writer
Wine sales are beginning to soar prior to Passover as Israelis buy forty percent more wine in the month leading up to Passover than they do the rest of the year.

According to a poll released by Business Data Israel on Monday, results from 2006 showed that wine sales totaled 730 million shekels ($173,000,000). Israel produced 54 million bottles of wine last year, 4 percent more than the previous year.

Israel has 250 wineries in operation, including Carmel, Efrat, Binyamina, Barkan and Golan Heights, which account for nearly 85 percent of the grape harvest in the country.

Red wine controls 60 percent of the local market, and 51 percent of wine exports were shipped to the United States.

According to the report, Israelis prefer to purchase inexpensive wine, as 55 percent bought bottles of wine for 25 shekels ($6.00) or less.

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