Consumption of fish and honey will skyrocket in Israel during the month of September as Israelis celebrate their Fall biblical feasts. The phenomenon is a major boost to the respective industries.
The Jerusalem Post reported that over the course of the Rosh Hashanah and Succot, Israelis are expected to spend a total of $100 million on fresh and frozen fish, putting consumption at just under four pounds per person for the month. That is more than double the amount of fish consumed during other months of the year.
The average Israeli will also consume up to a pound of honey over the next month, primarily during the two-day holiday of Rosh Hashanah, which is characterized by the eating of apples dipped in honey. That increase will mean about $10 million in added revenue for the honey industry.