Twitter revolutionizes Israel's global PR

Wednesday, June 17, 2009 |  Israel Today Staff

A top Israeli envoy to the US told Ha'aretz on Tuesday that popular micro-blogging platform Twitter has really started to revolutionize the way the Jewish state gets its message out to supporters and critics.

David Saranga, the Consul for Media and Public Affairs at the Israeli Embassy in Washington, made the remarks following an address at a New York conference of top online media personalities.

Saranga said that for a representative of a foreign government to be invited to speak about how his nation is utilizing Twitter says something about Israel's ability to effectively adopt new technologies.

Twitter in particular is helping US-based diplomatic staff to get vital information regarding Israeli positions out to "followers" in real time, thereby quickly neutralizing negative media coverage.

This method was first put to use during the recent Gaza War, when the Israeli Consulate in New York kept its Twitter followers updated with accurate information, even as the world media was painting Israel as a blood-thirsty aggressor.

Most recently, Israeli diplomatic staff used Twitter to get accurate translations of the key parts of Prime Minister Benjamin Netanyahu's peace policy speech out to the public.

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