Anti-Israel groups in Canada tried to organize a major national boycott against a leading hiking and sporting goods store chain because it sells Israeli-made products. The effort failed miserably, and in fact had the opposite of the desired effect, reports Israel National News.
The groups had hoped to have thousands show up to two boycott demonstrations in Toronto and Vancouver, but in the end only a handful of people showed up. And they were dwarfed by the hundreds and even thousands of pro-Israel Canadians alerted by Bnai Brith and the Canada-Israel Committee.
The pro-Israel counter-demonstrators went on to purchase just about every Israeli product carried by the numerous stores in the nationwide Mountain Equipment Co-op chain, resulting in much higher than normal sales for the company.