Time for 'financial Zionism', urges Israeli basketball star

Tuesday, June 12, 2012 |  Israel Today Staff

American-born former Israeli basketball star Tal Brody is urging fellow Israelis and supporters of the Jewish state around the world to combat the destructive BDS (Boycott, Divestment, Sanctions) movement with what he calls "financial Zionism."

In a column for the Times of Israel, Brody notes that while Israel's hi-tech sector and large corporations are doing well on the global scene, small Israeli businesses are suffering at the hands of those of Israel's critics that want to punish her for perceived injustices against the Palestinians.

"It is a phenomenon that cannot be trivialized, because literally thousands of Israeli jobs could be lost should the tide not be reversed," writes Brody.

Brody, who is today a Goodwill Ambassador for Israel, says the solution, in addition to advocating for Israel, is to "buy blue and white." By purchasing Israeli-made goods from Israeli suppliers and retailers, the BDS movement can be effectively opposed and even neutralized.

Israel Today is ready to help on both fronts.

You can subscribe to our monthly magazine and get the information you need to be a better goodwill ambassador for Israel. Click Here to learn how to get 15% OFF your subscription rate

You can also buy from our Jerusalem Depot online store, which carries only made-in-Israel goods produces by small Israeli businesses. Click Here to have a look!

Do your part - become a financial Zionist!

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