'You're Next,' Israeli PR Campaign Warns West

Wednesday, August 27, 2014 |  Israel Today Staff

A leading private Israeli marketing firm believes the Jewish state can do a whole lot better when it comes to public relations during war time, and provided an object lesson to that effect in the form of a graphical banner campaign that quickly went viral on Facebook.

Most users of the Facebook are probably already familiar with the banners showing the Statue of Liberty, the Mona Lisa, Leonardo da Vinci’s “David,” or a British Royal Guard.

The accompanying text warns Westerners that they will be “Next” if the Islamic State (formerly ISIS), Hamas and other Middle East terror groups are permitted to run rampant.

The banners are the creation of GNS Digital. One of the group’s partners, Gil Samsanov, said last month that Israel needs to stop being so defensive in its national marketing campaigns.

Samsanov argued that when speaking about itself, Israel needs to highlight the fact that having faced the same challenges as everyone else in the Middle East, the Jewish state built a thriving and prosperous society. When focusing on its enemies, Israel needs to point out that the threat reaches far beyond our tiny borders.

“There is a wave of fear sweeping over the Western world and we want to help them understand the connection between our common threats,” Samsanov told the Israeli media. “The West feels sorry for a reporter (James Foley) that was decapitated, and on the other hand support Hamas, like they are some kind of poor small children, compared to the vicious murders of ISIS.”

Samsanov said the Facebook banner campaign is “meant to explain that Hamas and ISIS are the same, and that Israel is the only thing standing against this insane wave of Islamic terror that will eventually reach Europe.”

These are the banners:

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