Marketing business as a peach in Georgia

Wednesday, November 16, 2005 | 
The governor of Georgia is actively seeking to strengthen business ties between his state and Israel. Governor Sonny Perdue made his first trip to the Jewish state last week for the Georgia Technology and Trade Mission to Israel. Accompanied by a delegation of business leaders and politicians, Perdue was the highest-ranking US official to participate in the Prime Minister's Economic Conference. “Israel is a world leader in business and technology, and already one of Georgia's major trading partners,” Perdue said. “We expect this mission will generate new economic activity in Georgia and enhance our state's position as one of Israel's primary business centers in North America.” While many Israeli high tech companies set up shop in the Silicon Valley or the Northeast, Georgia has been marketing itself as a better alternative. Atlanta has attracted 45 Israeli companies so far. In the spring, Atlanta will be additionally attractive to Israeli businesses as Delta Airlines is set to inaugurate direct flights between Tel Aviv and Atlanta, making it the only US city besides New York to do so.

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