In hopes of reversing a tide of anti-Israeli protests, a pro-Israeli organization launched a campaign to defend Israel and sway public opinion in her favor by “talking back” on websites based all over the world.
Called "Take three minutes," the propaganda war has begun in earnest. Students and activists who speak foreign languages were called to join the “talkback war.”
The behind the scenes battle is a public relations campaign waged by Israeli students who are looking for recruits.
The students plan to log onto different websites considered hostile to Israel and to flood them with pro-Israeli opinions.
“Along with the work done by the Foreign Ministry and the IDF’s [Israel Defense Forces] Israeli spokespersons on international television networks we must not abandon the arena of the leading news sites,” said Joey Lowe, director of the Israel at Heart organization. “Those news sites allow surfers to respond to articles and participate in polls that they publish daily in response to the situation.”
In recent days, many leading news and newspaper sites, such as Sky News, the BBC, and the New York Times' website, have published anti-Israel articles in their opinion pages. These types of articles that criticize Israel's operation in Lebanon cause hundreds of anti-Israel, contemptuous talkbacks.
"The campaign's goal is to balance the comments and even tip the scale toward pro-Israeli reactions," explained Lowe.
Foreign-language speakers who want to join the mailing list of the Israel at Heart organization can turn to the organization's website for more details.