New campaign to return Israelis home

Tuesday, September 26, 2006 |  by Staff Writer
The Ministry of Immigrant Absorption has launched a new campaign encouraging Israelis who emigrated from Israel to US and Canada to return home.

In recent years the Ministry of Immigrant Absorption has been running a unique program to encourage Israelis to return with the purpose of helping them assimilate easily back into Israeli society. This campaign is designed to penetrate broader audiences in the US and Canada and to encourage their return using active methods.

As of today, there are 700,000 Israelis living outside of Israel, 60 percent of them reside in North America, 25 percent in Europe, and 15 percent in the rest of the world. During 2005, 4,200 Israelis returned to Israel, most of them from the United States, which has the largest Israeli community in the world.

Absorption Minister Zeev Boim said that "encouraging the return of those Israelis living abroad to return home is one of the central goals of the Immigrant Absorption Ministry. I hope the campaign will increase the number of Israelis that return home," Minister Boim said.

The campaign is a year-long program using a wide variety of media, including leading websites, Israeli newspapers abroad, and television ads in the Israeli Satellite channel in the US at a cost of 1.5 million Shekels. The first campaign among the advertisements to be aired will carry the slogan, “your dream of opportunity is now open” and will focus on employment opportunities in Israel.

The campaign will encourage participation in career and employment conventions that will take place in North America and expose the Israelis abroad to a range of employment opportunities and plans to make their return as easy as possible. The ministry will assist those who return to Israel to integrate into the employment market, in opening small businesses, and in absorbing research and development personnel into academic institutions.

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