It is well known that the Land of Israel is a central meeting point for three continents: Asia, Europe and Africa. The 2013 International Exhibition for marketing of fresh agricultural produce took place in June at the hub of this meeting point, Tel Aviv.
Israel is currently a world leader in the fresh produce market. Israeli brands compete strongly in Europe and show consistent improvement in quality. Geographic location, unique weather conditions and technological developments allow Israel to export fresh produce throughout the year, especially during the months when growers from Europe and Asia are unable to meet the demand.
It is largely due to the reforestation of Israel that agriculture is flourishing. Trees help in the fight against desertification by retaining topsoil. They also encourage increased rainfall and increase the underground water flow. All of these benefits are essential for growing good crops.
For a gift of only $20, you can partner with the Jewish National Fund (JNF) to complete the reforestation of Israel. Click here
AND * All this summer, Israel Today will match your donation, speeding up the physical restoration of the Holy Land.