By Aviel Schneider
"The Messiah Does Signs and Wonders," reads the slogan on the Ayalon, one of the busiest highways in Israel that runs through Tel Aviv.
Above the slogan appears a picture of this “messiah”—Rabbi Menachem Mendel Schneerson (1902-1994), known as the Lubavitcher Rebbe. The billboard is part of a campaign by the Hassidic Chabad movement proclaiming the Rebbe as the promised Messiah.