With organic and specialized health foods a growing trend, the largest health food store in the Middle East is set to open in Netanya this June. The store, to be called, Eden Teva Market, was a $6 million project, invested by businessman Guy Provisor.
According to Provisor, the supermarket, which covers an area of 2,870 square meters, is the largest of its kind in the Middle East and one of the biggest health food stores in the world.
With more than 14,000 products in 20 different departments, including a bakery for whole wheat bread and pastries, a deli for boutique cheeses, an organic hummus stand, an ice cream parlor that will also manufacture soy and organic milk-based ice cream, a deli for organic salads, an organic chocolate department, a vitamin department and a department for environmentally-friendly detergents. This store hopes to provides its customers the best.
Although a variety of organic food are to be sold, not all are of organic nature, but also include specialized products manufactured by small companies.
And with the opening of this supermarket, Provisor hopes it will give a push to the organic industry in Israel.
According to estimates, the organic and health products market in Israel total nearly $600 million and Provisor believes that once the supermarket opens, it will take up about 15 percent of the market.