For the next month four massive screens set up around New York City's Times Square will play short clips of top American celebrities congratulating Israel on its 60th anniversary.

Among the celebrities participating in the campaign are Tom Cruise, Ben Stiller, Robin Williams, Billy Crystal, Brooke Shields, Kirk and Michael Douglas, and Donald Trump. Each celebrity recorded a 30-second clip honoring Israel's modern independence, and one clip is scheduled to be played every hour for the next 30 days.

The campaign was organized by Nancy Katz, sister of renowned Hollywood producer Steven Spielberg, as well as Israel's Ministry of Foreign Affairs and the Israeli Economic Consul in New York.