Britain's Advertising Standards Authority (ASA) has decided to ban an official Israeli tourism poster after receiving hundreds of complaints, The Guardian reported on Wednesday.

The complaints were made regarding a small map accompanying the poster, which includes the Golan Heights, Judea, Samaria and the Gaza Strip as parts of Israel.

Israel's Tourism Ministry responded by noting that the map was a simple tourism and travel schematic, and carried no political significance.

But the ASA insisted that implying those areas belonged to Israel was unacceptable practice, and declared that the poster could no longer appear in public in its current form.