I frequent the mall at least once a week and yet, I never knew about the mall’s art gallery, in close proximity to the outdoor tables of a popular coffee shop. The art gallery itself is a long wall with 20 glass-covered niches where pictures can be hung without being damaged by the weather or human hands. This means that the mall was designed to have a public outdoor art exhibition that would uplift the spirits of those visiting the material shrine.
Though the mall has its own curator and is makes use of the help of one of the best-known PR persons in Israel, this great idea of an art exhibition in a shopping mall remains, for the most part, hidden from the public eye. It was sheer luck that my eye caught the small sign advertising the current exhibition for the first time, positioned by the side of one of the mall’s entrance gates. This despite the fact that artists have to pay for their work to be displayed outside the mall.