Hi-Tech Firm Counts the Crowds

The Israeli startup StoreSmarts has employed the Wi-Fi signals from cellphones to measure the size of Brazil’s largest-ever demonstration.

By Israel Today Staff |
WHAT A CROWD! An Israeli startup crunches the numbers

The polling firm made headlines when it used a new technology to measure the size of the crowd that flowed into the streets of Sao Paulo to protest President Dilma Rousseff’s policies and demand her impeachment following a corruption scandal.

According to the SmartLok, close to 1.5 million attended the rally in Brazil’s biggest city. The system released signals from several computer terminals which counted the number of cellphones that were employing Wi-Fi. While organizers had estimated the crowd’s size at 2.5 million, the traditional polling agency Datafolha put the figure at 400,000. StoreSmarts assessment of 1.5 million was close to that of the military police which is considered the most accurate.

 

Members

Israel Today Membership

Read all member content. Access exclusive, in-depth reports from Israel! Free Zoom events. Connect with Israel right from your home! Raise a voice of truth and hope. Support Faith-based journalism in Jerusalem!

Monthly
Membership

$5
/ month
Full access to Israel Today's Member-only content on all Digital Platforms.
Become a Member

Yearly
Membership

$46
/ year
Full access to Israel Today's Member-only content on all Digital Platforms.
Save 18% Per Month.
Become a Member

Six Months
Membership

$28
every 6 months
Full access to Israel Today's Member-only content on all Digital Platforms.
Save 9% Per Month.
Become a Member

Leave a Reply

Israel Today Newsletter

Daily news

FREE to your inbox

Israel Heute Newsletter

Tägliche Nachrichten

KOSTENLOS in Ihrer Inbox

Subscribe to our Daily Newsletter