Israel

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MembersHitting Back at the BDS

SodaStream, an Israeli company that has been a prime target of the pro-Palestinian BDS (Boycott, Divestment and Sanctions) movement, is fighting back with a clever public relations campaign.

Israel Today Staff
Mar 2, 2017 at 5:46 pm
2 Min Read
Photo: SodaStream

It is now labeling its products with an Israeli flag and a message about coexistence (see picture). That’s a swipe at the BDS which labels products made in Israel with Israeli flags to encourage the boycott.

“I am proud to be Israeli, so I put my flag on 50 million products manufactured in Israel,” says SodaStream International CEO David Birnbaum. “I wish that every company which exports [from Israel] would put the Israeli flag on its products, whether it is tomatoes, computer chips or...

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