MembersHitting Back at the BDS

SodaStream, an Israeli company that has been a prime target of the pro-Palestinian BDS (Boycott, Divestment and Sanctions) movement, is fighting back with a clever public relations campaign.

By Israel Today Staff |
Photo: SodaStream

It is now labeling its products with an Israeli flag and a message about coexistence (see picture). That’s a swipe at the BDS which labels products made in Israel with Israeli flags to encourage the boycott.

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