MembersMercedes Benz Taps Into the Creativity of Israeli Students

The German auto manufacturer Mercedes-Benz and Ben Gurion University have joined forces on a new initiative challenging Israeli students to get to the “next 100 million.

By Israel Today Staff |
Photo: Flickr

What this “100 million” refers to has been left deliberately vague by the organizers. Is it 100 million clicks, 100 million new customers, or does it have something to do with electric car motors? Answering that question is part of the challenge put before the students, who are being recruited from all fields of study to develop ideas over the next several months.

This is the first student project undertaken by the German company in Israel, and it follows the opening of a Mercedes-Benz research and development center in Tel Aviv last year. For the renowned car-maker, this is an opportunity to glean new innovations from Israel’s brightest...

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