In the wake of a shocking rise in antisemitism, Britain’s major cities are being confronted by a serious challenge.
Appropriately in the run-up to International Holocaust Memorial Day, the organisation Campaign Against Antisemitism has launched the UK’s first-ever national billboard campaign seeking public support after Home Office figures showed that Jews are 500% more likely to suffer hate crime than any other faith group.
The striking digital billboards can be seen in London’s iconic Leicester Square as well as other leading cities including Birmingham, Manchester, Edinburgh and Glasgow.
CAA has launched Britain’s first-ever national billboard campaign seeking support against antisemitism and calling on the public to #StandWithJews.
Here’s why. pic.twitter.com/dSMCnmRhIT
— Campaign Against Antisemitism (@antisemitism) January 17, 2023
“We hope that this campaign will not only shine a spotlight on antisemitic hate crime in modern Britain, but will also encourage the public to stand with the Jewish community, and Jews to share their stories,” said CAA’s chief executive Gideon Falter.
“We are calling on people to stand with the Jewish community by using the #StandWithJews hashtag, and members of the Jewish community can highlight their own experiences of antisemitism using the #BecauseImJewish hashtag. We may share posts that tag us using @antisemitism.”
The billboards are also aimed at dispelling stereotypes about what it means to ‘look Jewish’, with the models reflecting the diverse backgrounds of Britain’s Jewish community.
They include a Holocaust survivor who has been left sickened by the targeting of Jews in modern-day Britain, recent immigrants to the UK and, it is believed for the first time ever on a British billboard, a member of the Charedi Jewish community, which bears so much of the brunt of violent antisemitic crime.
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