It’s a story that had already begun before the founding of the state, during the first Jewish settlement in the Land of Israel when immigrants came from Europe and the East. It involved the colonial influences of British clothing trends, the socialist style from Eastern Europe, and Western fashions of the time, all of which reached the upper-class dressmakers in Tel Aviv and the prosperous middle classes in Israel’s larger cities.
The story of Israeli fashion is also a story of a place, of the landscape, the traditional clothing of the people who lived here, such as the Bedouins and the Arabs, the communities that had gathered here, from Yemen across Eastern Europe to Morocco, as well as the weather, the sun and the local climate. This is a story that began over a century ago and is still being written today. It involves young designers, who are trying to create contemporary clothing, and Israeli brand names, competing with the rapidly changing international fashion brands, as well as a local easy-going style that combines global influences with the...
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