Topics: Agriculture

Hardships Force Farmers to Find Solutions

Israel’s farms are still producing plenty of food, but have nowhere to sell it

Farmers in Israel look for new ways to sell their produce
Anat Schneider

It’s amazing to see how quickly people are able to adapt to new and unexpected conditions in their environment. The creative side of our minds begins to stand out as we are able to figure unthinkable ways of managing a “normal” lifestyle during this season. This is possible due to our survival instincts. Survival is something that is able to ignite human creativity. It is aroused when in a difficult situation, we realize that we have the ability to impact it for the better and affect change.

Recently, I received a number of messages from farmers telling me that they are stuck with goods without buyers since exporting has been stopped. They’re left with an incredibly difficult decision: either throw it away or find new and creative ways to sell it in Israel so that everyone benefits.

Many of them decided to advertise their crops via social media and offer tempting discounts and low delivery prices. This is how I suddenly found myself, along with many other residents in my Moshav, purchasing their hard labor and bringing their crops into my kitchen.

Artichokes straight from the farmers of Israel

Israel Today Editor-in-Chief Aviel Schneider takes delivery of fresh artichokes straight from the farm.

I was able to purchase fresh artichokes, thereby receiving a double blessing of acquiring both cheap and healthy food in such a perilous time.

These creative farmers have produced a new and effective model for handling their business during this time of crisis. Although we are unable to go to the Shuk (open market), the Shuk is now coming to us.

 

Here is a special recipe for artichoke:

  • Wash the artichoke thoroughly
  • Place inside pot with water
  • Add 1-2 tablespoons of salt
  • Boil the water and place the pot on a low flame for 1-2 hours

 

There is also a special sauce that is perfect for artichoke:

  • Four tablespoons of mayonnaise
  • Squeezed lemon
  • Four garlic cloves
  • Salt

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