There is no shortage of beachfront hotels in the coastal city, but this seaside luxury suite literally on the beach is in a class all its own.
“The transformation of a lifeguard tower into a luxury hotel for tourists is a perfect example of the innovation that drives Tel Aviv’s success—in technology, in tourism and in lifestyle,” said Tel Aviv Mayor Ron Huldai. “This unique project takes advantage of Tel Aviv’s world-renowned beaches in an exciting and creative way, giving us an additional tool in our daily efforts to promote the city as a top international tourist destination.”