Israel Minister of Tourism Yoel Razvozov will open the Israeli Pavilion at the Expo 2020 Dubai on Thursday. Some 15 million people are expected to visit the Jewish state’s representation there over a six-month period
While in the United Arab Emirates, the minister will also meet with political figures and senior officials in the tourism industry, including his Emirati counterpart.
Minister Razvozov will discuss cooperation in a range of areas, including, among others: investment, tourism and marketing regional vacation packages, mainly for tourists from the East. Ministry officials will also hold a range of meetings with airline representatives about opening new routes into Israel and expanding existing routes.
Expo 2020 will mark the first time that the State of Israel has a national pavilion at an event of such magnitude in an Arab country. Expo Dubai is the world’s third largest international event, in which 191 countries will participate over a six-month period. About 25 million people are expected to visit, most of them from the Gulf states. The invitation for Israel to participate in the event was already extended in 2018, even before the decision was taken to establish official relations. The Israeli Pavilion was created by the Ministry of Foreign Affairs with the participation of 17 different government ministries, KKL-JNF and the Israel Electricity Company.
On a daily basis, meetings are expected to take place at the Israeli Pavilion, including a variety of economic events, seminars, and business meetings in the fields of smart transport, agriculture, water, fintech, medicine, science, artificial intelligence, health, cyber protection, renewable energy, tourism, sustainability, social economy and others. Dozens of business delegations from Israel and the world are expected to visit the pavilion and hold business meetings.
The Israeli Pavilion, under the banner “Never Stop Dreaming, Creating, Improving and Innovating” and the headline “To Tomorrow” in a Hebrew and Arabic logo, features a design (by AVS Creative) inspired by the desert dunes common to both Israel and the Gulf States. The pavilion, which has no sides or barriers, signifies openness and hospitality. All these reflect the idea of the power of tomorrow to connect us and that creating a better future for humanity is within reach if we combine forces. The secondary theme, “Opportunity, Mobility and Sustainability,” allows Israel to showcase its capabilities in a variety of different areas such as agriculture, cyber security, medical equipment, water technologies and more.