The 2019 FutureBrand Index reveals that people are more likely to buy products made in Israel. The quality of products made in Israel rose 4 points since 2014, and is now just behind some of the world’s leaders, like Belgium, South Korea and the UK.
Israel topped the list of all countries in this year’s biggest gains in product quality. High-quality products correlate with good infrastructure, advanced technology, health and education and living standards – meaning that high-quality products come from countries that ensure a high quality of life.
The Index ranked Israel as the 22nd country overall in terms of quality products, and noted, “Individuals more likely to buy products or services made in a specific country are also more likely to recommend that country to visit, would consider it for business, and also consider living in or studying there.”
Tourism historically serves as a vital component of Israel’s GDP, but in recent years, the country further developed its reputation with start-ups and ground-breaking research and development. Tech companies like Microsoft, Apple, Amazon, Google, Facebook, Alibaba, Intel, Oracle, Samsung, and Baidu are all conducting critical development work in Israel. In April of last year, Google picked Tel Aviv to build a new accelerator to assist start-ups that specialize in machine learning, artificial intelligence, and data science. Considering that Google can attract top talent from anywhere in the world, it’s telling that the company chose Tel Aviv as a key development hub in an area of such critical focus for the company.
The index is based on the percent of respondents who rated “strongly agree” based on the following statement: “This country makes products of high quality.”
Israel’s high ranking is also based on the high percentage of “strongly agree” to the question of “How does this country rate on: Health and Education? How does this country rate on: Living Standard?”
FutureBrand pointed out that the survey “also provides valuable insights for professional brand managers and leaders seeking to further harness country of origin associations for corporate and consumer brands.”
Put simply, it means that Israel’s future is looking bright.