What, elections again? Some are annoyed, others have been left completely cold – in the truest sense of the word. The ice cream brand Ben & Jerry’s, which is quite popular in Israel, has taken the current political turmoil as an opportunity to launch a new flavor. “Third Time Ice Cream” plays on the common Israeli phrase “third time, ice cream,” which is said when running into a friend for the third time, an occasion that demands treating one another to ice cream.
The only problem? Ben & Jerry’s can’t quite decide on the flavor profile of the new offering. Sounds like Israel’s coalition negotiations. So, the company is turning to its customers to provide suggestions.
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On its Instagram account, the company wrote: “We thought that in honor of the elections, we would create a new flavor called ‘Third Time Ice Cream,’ but we can’t decide what to put in it. Any ideas?”
Ben & Jerry’s was founded in 1978 by Ben Cohen and Jerry Greenfield in Vermont, USA. The American parent company is known for occasionally adopting political issues. For example, last year a flavor was created for Democratic presidential candidate Bernie Sanders. It’s little surprise that the Israeli branch of the company is also now wading into local politics.