“Miele is investing one million Euros in its marketing in Israel.” This was the heading in mid-September on Ynet. Why are mega-corporations so keen to invest in Israel? Just because of the new technologies there? What else is behind all this?
German manufacturer Miele has decided to introduce its new battery-powered hand-held vacuum cleaner Triflex HX1 not only in Germany, Switzerland and Austria; they have also selected Israel as one of their first markets. The head of Miele, Reinhard Zinkann, told Ynet that Miele will be significantly increasing its profile in the Israeli market. “We trust the Israeli economy to remain stable. I must also admit that I am a big fan of Israel. There are brilliant people in Israel, hidden leaders in technology. Every time I am in Israel I enjoy my time there not only because of its history and culture but because Israel is an interesting country for business,” he added. Zinkann has already announced a visit to Israel early next year during which he hopes to purchase new innovations and technologies, particularly...
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