The Panda Resort in the small village of Neve Ativ on the slopes of Mt. Hermon found itself the target of a boycott campaign for daring to host Prime Minister Benjamin Netanyahu and his wife Sara on a mini-vacation this week.
Anti-government protesters received police permission to enter Neve Ativ and demonstrate outside the Panda Resort while the Netanyahus tried to take a small break from the rigors of governing the Jewish state.
But the real action took place online.
Hundreds, and perhaps thousands of Israelis took to Google and Facebook to write phony negative reviews in both Hebrew and English to lower the rating of the Panda Resort. They accused the hotel of “hosting a dictator.”
במלון פנדה שבנווה אטי”ב מארחים את ראש הממשלה וחוטפים בגדול: זה למעלה מיממה שמאות ממתנגדי נתניהו הורידו את הדירוג של מלון הבוטיק בגוגל ובפייסבוק וכותבים ביקורות שליליות באנגלית ובעברית, כדי להרחיק נופשים שיבקשו להתארח בו בעתיד. בשעות האחרונות מגיבים להם תומכיו בביקורות חיוביות pic.twitter.com/JH65YdTBW9
— יאיר קראוס (@yair_kraus) August 9, 2023
Prominent right-wing journalist Amit Segal labeled the effort an act of internal “BDS” referencing the global anti-Israel Boycott, Divestment and Sanctions movement.
Later, supporters of the prime minister responded with their own flood of positive reviews. On Google, the Panda Resort’s rating is currently back up to 4.4 stars.
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