MembersSodastream Rewards Its Employees

Pepsi recently paid an incredible $3 billion for Sodastream, the Israeli manufacturer of the world’s most popular soda water machine.

By Michael Selutin |
Photo: Hillel Maeir/Flash90

It was yet another successful “exit” for an Israeli company with an innovative idea that quickly conquered the global market.

Such exits are more common in Israel than in many other countries. And company shareholders benefit tremendously. But such a takeover is not always beneficial to employees, who must wonder if they will keep their jobs under the new management. This was not the case with Sodastream.

Not only was it contractually stipulated that the factories in Israel would remain open for at least 15 years, employees were also offered a one-time bonus of 18,000 shekels ($4,900), the equivalent of two-and-a-half months’ pay for the average Sodastream...

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